In today’s
highly competitive advertising climate, remaining top of mind is crucial. One
of the most effective ways to achieve this is through strategic in-mall
advertising, which allows brands to maintain visibility, whilst captivating the
audience and driving sales. Let’s explore four proven strategies to increase
your brand’s share of voice through in-mall advertising.
Engage with Captivating
Signage and Displays
To stand out in a visually-cluttered mall – your
signage needs to be visually striking. Consider innovative ad designs and bold
colours in unexpected places. Motion Icon provides over 80sqm of
advertising space on escalator steps within purchase proximity, providing
maximum exposure in a non-traditional space. Captivate shoppers with relevant
and attractive content like product highlights, promotions or brand stories on
escalators and other high-traffic retail areas.
Utilize Interactive
Experiences
Providing an interactive experience leaves a
lasting impression. Combine advertising mediums by creating strong
calls-to-action and visual cues with print displays that tie in with your
digital campaigns. Increase website traffic and click throughs, trigger downloads,
or create awareness around new app. Interactive experiences are the gift that
keeps on giving – providing talking points and content that keep customers
engaged.
Sponsor Events and Activations
Boost brand visibility – explore opportunities
to host live demos, activations, product launches or pop-up stores. Tangible
experiences are not only memorable – they elicit positive associations with the
brand. Invest in a domination zone that includes branded escalator steps, glass
side panels, bulk heads and pillars – to maximise reach and store footfall.
Leverage Social Media and Digital Channels
In-mall advertising shouldn’t be limited to physical spaces. Leverage social media channels to expand your reach and amplify your message. Through The Iconic Group’s sub-brand, Social Icon, we match brands to relevant macro, micro or nano influencers, who attract a wider audience online, creating authentic, immersed communities. Create seamless offline-online experiences by maintaining engagement long after shoppers have left the mall.
Not
investing in retail advertising is a missed opportunity to engage with a
purchase-ready audience. By implementing these strategies – brands can
effectively maintain a strong retail presence while consistently delivering
valuable experiences that resonate with shoppers. Why include retail
advertising in your ad budget? Ultimately, to exceed your ROI on retail sales.
Keep your brand top of mind with in-mall advertising solutions from The Iconic Group. Speak to a Consultant – email sales@motioniconsa.co.za.