Driving Maximum Campaign ROI With OOH & Digital Advertising

If today’s consumer receives an average of 10 000 messages daily – how do brands stand out? In this highly competitive ad industry – reaching and engaging a wider audience through multiple channels is the key to a successful campaign.

In this article – we uncover the secret to using The Iconic Group’s OOH and social media hybrid strategies, designed to optimise campaigns, target ideal customers and help brands reach a wider audience.  


Social media platforms have revolutionised the way brands connect with their audience, offering a multitude of opportunities for engagement and interaction. Influencer marketing is one of the most effective tools for brands looking to amplify their message and reach to, an often, wider or new audience. With Social Icon, we’re able to match brands to the right army of influencers on the right platforms for maximum ROI. 


Motion Icon’s globally patented escalator step branding solution provides a unique opportunity to captivate and engage shoppers close to purchase proximity, in high-traffic retail spaces – with the largest, moving, indoor billboard – offering over 80sqm of dedicated ad space. By leveraging what we call that ‘last mile’, brands get the opportunity to captivate shoppers where they yield the most buying power.

Social Icon takes it a step further by seamlessly integrating your social media content and influencer partnerships with Motion Icon’s retail advertising solution. Imagine the possibilities of creating a holistic omnichannel brand experience online and offline through OOH and digital advertising. Ultimately, it’s the synergy between the multiple platforms that significantly drives visibility and impact. 

By partnering with The Iconic Group – brands have the power to unlock campaign potential with the combined strength of social media, influencer marketing and innovative escalator branding – reaching more than five times the audience size. Whether you’re looking to launch a new product, drive foot traffic or increase brand awareness – it’s about maximising a hybrid solution designed to drive maximum results.